It all adds up!

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It all adds up!

 Classical Pharmaceutical Marketing
  • Development and execution of marketing- and businessplans
  • classical product management and brandmanagement
  • strategic planning and operational execution
  • market analysis, quantitative and qualitative market research primary and secondary market research
  • management of promotional activities of sales force on the basis of strategic guidelines, e.g. conception and development of sales materials, organization of sales force meetings trainings
  • development of product-specific training materials
  • development of patient support programs
  • development and execution of a comprehensive communication mix
  • numerous product launches
  • sales forecasts
  • budget control
  • national und international

 Digital Communication
  • Creation of valuable websites for health care professionals and patients as well as generating clicks
  • Implementing newsletter campaigns for health care professionals
  • Developing methods for obtaining opt-ins for health care professionals and patients
  • Establishing company newsletters for health care professionals and patients
  • Developing effective Instagram channels for patient communication
  • Creating advertising plans with targeted banners and advertorials

 Interim Management
  • numerous different assignments successfully completed
  • various goals and objectives
  • pharmaceutical products and medical devices
  • mainly in Germany, partially international

  • 7 years of leadership of a marketing department in a permanent position
  • leadership of an international marketing-department EMEA (Europe, Middle East, and Africa) as interim manager

 Sales Force
  • 2,5 years scientific sales representative with different goals and objectives

 Medical Science
  • conception and execution of NIS (non-interventional studies) and IIS ( investigator initiated studies), monitoring of clinical studies (GCP)
  • conception and organization of numerous scientific symposia, development of presentation contents in agreement with the speakers
  • review and preparation of relevant content of scientific publications
  • organization and arrangement of exhibition booths

 Teaching at University
  • associate professor of marketing at the Cooperative State University in the department of Health Care Management

 Indication areas so far
  • cardiovascular, gastroenterology, ophthalmology (eye surgery), medical laboratory diagnostics, pain, rheumatology, neurology, wound healing, oncology, hematology, psoriasis, rare diseases like hemophilia, alpha1-proteinase inhibitor deficiency, and hereditary angioedema (HAE), urooncology, prostate cancer